Collaboration is the heart of what we do. With 20 collaborations so far, we continue to work with different artisans, designers, and brands, connecting people from different backgrounds to tell their stories through our prints.
We choose to define artisanship as ‘skill in a craft acquired through generational transfer’, meaning we work mostly with artisans who were taught their skill by generations before them. Most of the time these are small family businesses embedded in a community whose identity and culture revolve around a particular technique and its processes.
Committed to a hybrid production process, we work to bridge the gap between traditional, rural artisanship and modern, urban markets and design principles. We incorporate elements of digital and mechanical processes where it is more efficient, and handmade processes when we see that they have immeasurable human value.
Each of our supply chain partners are chosen through a set of criteria emphasizing product integrity, community integration, and good business practice. We visit each partner personally and focus on building long term relationships for better market access.
Our first artisan partners were in Rajasthan, India – after Ren’s 3000km cross-country road trip from Jaisalmer to Kerala we connected with several grassroots organisations and visited over 10 blockprinting workshops to understand more about the craft and community. It led us to Bagru and Sanganer, cultural home to Blockprint, where artisan families have been practicing for more than five generations.