FIELDTESTED | Robin Reetz, Design Good Contributor

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What are the three to five values that form your inner compass?

Honesty, compassion, a sense of humor.

In your six years of working in the fashion and lifestyle industries of, as you call it, the ‘big sparkly cities’ of London and New York, what’s changed for personally in what you strive for?

Nearly everything. I began interning in New York when I was in my second year of university, and at the time I thought I wanted to be the person with the corner office who dedicated their life to their career. A few years later and I’ve realized that what I really want is to be happy, and to be completely and truly myself. I’ve discovered that the simple joys in life and spending time with family and friends are what really matters to me rather than a job title at a glossy magazine. It’s just not who I am at the core.

Is the ‘mindful shopping’ practice a trend or do you think it might go mainstream eventually?

It’s a trend in the sense that right now it’s extremely popular and getting a lot of attention within certain outlets. Aside from a few exceptions (TOMS!), I don’t think it will ever go mainstream purely because the values and principles of mindful shopping aren’t associated with what’s needed to go mainstream. Everything is cyclical, but there is a strong, niche market who embraces the idea of mindful shopping and will continue to shop in that way even when we stop hearing so much about it. And this is something we’re seeing across multiple fields – publishing and of course within the food industry as well. The people who truly believe in the principles and practices of mindful shopping and living will continue to embrace it once the fuss dies down.

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You talk on your blog about The Good Girl Syndrome. Tell us what it is to you and what you’re doing with it.

The Good Girl Syndrome is my term for something I think a lot of women (and some men) deal with. It’s about the internal pressures we put on ourselves to be the best in all aspects of our lives – career, family, friendships, etc. And it’s funny, because many of the goals we set and pressures we put on ourselves are completely self driven and self imposed, so in a way we end up driving ourselves crazy, which I recently wrote about. Good Girl Syndrome is a form of perfectionism that I think some of us have left over from growing up and always wanting to be the ‘good girl’ or the teacher’s pet. It’s not a sustainable way to live but I think it is something a lot of women deal with on a regular basis, myself included.

 What’s the first thing you do every day?

Check Instagram and drink a cup of hot water with lemon. Then coffee.

Top three things you’ll miss and not miss about London when you move away?

I’ll miss the ease of traveling throughout Europe, the quality public transportation (a dream compared to New York), and the incredibly diverse population. Expats tend to attract other expats, and I once attended a party in London where by coincidence there were people in attendance from ten different countries – it was incredible! Diversity in London is so commonplace, and it really opens up the world to you in a way.

 If you published a book it would be called _________.

Help me find an agent and an editor, and then we’ll talk!

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Famous last words?

I hope I won’t have to worry about that for many, many, many years but I hope to go out laughing – in a non-creepy way, of course.


We are proud to have Robin as a Fieldtester, a group of inspiring friends that regularly test MATTER products in their workplace and travels to help us improve durability and design. She wears the Classic Wideleg in Bhalka Charcoal, Size 1.

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