There is an old adage that says an invisible red thread connects those who are destined to meet, regardless of time, place or circumstances. Our red threads pay tribute to this inspiration, speaking to the connection between the artisan partners, designers and customers that form the #mattertribe community.


We’re big believers in the mantra that great things are done by a series of small things brought together – in our case, every product that we send out into the world, to your doorstep, is a small ripple of change. It is change in the form of believing in the universally binding value of textile artisanship, appreciating the beauty of handmade prints and weaves, and supporting the livelihoods of rural artisan communities. Our purpose gains strength with every handmade piece that we send out, and every one of you, our most loyal customers, partners and ambassadors, that we connect with.


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