Matter Prints The Privilege Of Being Non-Political

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The Misconceptions Of Buying Second Hand Clothes

Sustainable fashion isn’t just limited to buying from conscious brands, it’s also about learning to extending the life of the things you own. There are about 21 billion pounds of clothing and textiles in landfills right now, or 70 pounds per person. 95% of which could be used to make new products right now. Clothes […]

Why We Won’t Be Having A Black Friday Sale

An open letter to our community on Black Friday: Part of being in a purpose-driven business is looking beyond profit and product. Alongside conversations around revenue, customer metrics, growth percentages and the like, there is also a parallel continual conversation around why we exist in the first place, what impact we want to achieve, and […]

Fast Fashion: An Origin Story

Once upon a time, people would buy 9 outfits a year, they would get their clothing tailor made (keep in mind that this was a lengthy process that required several fittings with a waiting time of weeks to months), and they would own around 12 items only. Now, people in developed nations own around 120 […]

So, What Is Sustainability?

Sustainability is one of those terms that everyone uses (especially in the world of conscious fashion), but there isn’t a set definition readily available. For all its broad ambiguity, or rather because of it, it is also one of those terms that everyone has an opinion on. A quick Google search will show that there […]

Is Fashion Political?

As a purpose driven-business, our focus is on the people and impact. We advocate and push the conversation of #ChangeBeyondTextiles because we believe in the value of processes: from making rural artisanship sustainable to inspiring customers to value provenance. We don’t call ourselves a fashion company (because of our seasonless approach), but we recognize that […]

The Line Between Appropriation and Appreciation

A while back, the team got into a discussion about cultural appropriation. Context: we planned to launch a jacket inspired by the traditional Kimono silhouette, and we were split on whether we should carry on or cut the product altogether, so we called a meeting. Having this conversation was paramount to our integrity, especially as […]

Real Talk: The Truth About Conscious Consumerism

According to World Resources Institute, fast fashion has dramatically changed fashion cycles from just 2 seasons a year, to anywhere from 50 to 100 micro-seasons. To understand the horrifying environmental and social impacts this has on our planet, check out this recent article in Forbes Magazine. Otherwise, it’s time to debunk some common misconceptions that stand […]