Matter Prints How To Make Sustainable Fashion Accessible

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Fashion and the Climate – Why Should We Care?

When we as consumers are reminded of the planet’s climate-related impending doom, which happens a lot these days, we tend to go down an imaginary lists in our heads and cross off the efforts we’ve made towards reducing our carbon footprints: I take the bus and sometimes even bike to work. Check. I try and […]

The Misconceptions Of Buying Second Hand Clothes

Sustainable fashion isn’t just limited to buying from conscious brands, it’s also about learning to extending the life of the things you own. There are about 21 billion pounds of clothing and textiles in landfills right now, or 70 pounds per person. 95% of which could be used to make new products right now. Clothes […]

What Happens After The KonMari Method?

If you have a Netflix account (whether it’s yours or one you acquired through a friend by two degrees of separation), then you’ve probably already seen Tidying Up with Marie Kondo. For those of you who are unfamiliar, Marie Kondo is a Japanese organizing consultant and author. Having written four books on organization, this series […]

Fast Fashion Rules To Break

As consumers we are responsible for the supply and demand in every retail chain out there, and right now we live in a cultural moment that needs our time and attention. Research indicates that although people may be environmentally conscious in most other aspects of their lives, with habits such as recycling paper and conserving […]

Why Do We Buy The Same Things Over And Over Again?

With slow fashion, and conscious consumerism, we are in a time where we are encouraged to buy less, and buy quality to last us a long time. Wearing what we like shapes our identity, and it takes time to find clothes that tell the right story (unless we make it ourselves). After finding those clothes, […]

How To Love What You Already Have

There are 52 micro-trends a year, and many of us are guilty to have indulged in (some of) them. We buy things we don’t end up using and end up with a closet full of clothes, but nothing to wear. In Anuschka Rees’ book, The Curated Closet, she says how a curated closet is “a […]

How To Tell If A Brand Is Sustainable

With the rise of sustainable fashion, there’s also a parallel in the increase of brands aligning themselves under the tag of sustainability. Unfortunately, marketing and advertising techniques are often employed by organisations to convince the public of their environmental bonafide. Greenwashing, better explained as a form of deceptive promotion that paints efforts and products to […]

6 Ways You’re Washing Your Clothes Wrong

A common misconception about long lasting garments is that it singularly depends on the quality of the fabric. While that is mostly true, a major missing puzzle piece is the way the garments are being cared for. 75% of energy in the lifecycle of a garment is spent in its aftercare, and only if we […]

Why We Won’t Be Having A Black Friday Sale

An open letter to our community on Black Friday: Part of being in a purpose-driven business is looking beyond profit and product. Alongside conversations around revenue, customer metrics, growth percentages and the like, there is also a parallel continual conversation around why we exist in the first place, what impact we want to achieve, and […]

How Many Is Too Many?

Anisa Johnny, Senior Lecturer in Fashion Marketing & Management at Raffles College of Higher Education Singapore, grapples with the question of how many garments we should own. Last week I was lucky enough to participate in a panel discussion hosted by The Wedge Asia entitled ‘Are We Fashionably Sustainable’. The session included a short film […]

Sustainability in Fashion: What Does It Look Like?

Sustainability has always been a pillar of what we do – our mission is to #ChangeBeyondTextiles – to make rural artisanship sustainable, shift designers’ approach to their process, and inspire customers to value provenance. As a purpose-driven business that exists within the fashion world, we believe it is our responsibility to stay informed about the […]

Sustainability in Fashion: A Terminology Breakdown

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